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Widen is going to Content Marketing World. Are you?
Join us for Content Marketing World 2014 - The Largest Content Marketing Event on the Planet Widen is proud to sponsor Content Marketing World 2014: The one event in the world where you can find the...
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Widen’s Fall 2014 Schedule of Events
We’ve got a full schedule of events coming up this fall, starting with the Marketing Technology Conference in Boston this week. With that, we’re excited to connect with fellow creative and marketing...
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New Widen infographic shows why digital asset management is a critical...
We believe DAM, as an engine for building enjoyable customer experiences, is the foundation to the marketing technology ecosystem.DAM represents the piece of the martech puzzle that provides central...
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Gleanster ranks Widen among the best DAM vendors in overall value
We’re honored to have been ranked among the best digital asset management vendors in overall value announced August 26 by Gleanster Research.Digital media content has become the lifeblood of global...
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New Widen whitepaper offers a 360-degree approach to content management
The era of the isolated digital asset management system is a thing of the past. DAM is now an integral component to creative and marketing workflows and the technologies used across the modern...
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10 things to look forward to at the 2014 Widen User Summit
The 2014 Widen User Summit is just over 3 weeks away and the enthusiasm is building in Madison and beyond! We’ve been hard at work planning the content and activities for the #WidenSummit and we're...
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Widen marketing hacks: How to collect user-generated content by watching...
What marketer doesn’t like free content to engage its audience? Let me rephrase that… What marketer doesn’t like free, high-quality, authentic user-generated content from an extremely engaged customer...
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How Coty Beauty gives style to brand asset collections
Earlier this year, we released some wonderful enhancements to our collections feature that allow digital asset management administrators and approved users to create elegant, stylized collections and...
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Why DAM is at the center of MarTech [infographic]
Many have seen the marketing technology supergraphic from Scott Brinker’s Chief Marketing Technologist Blog, where he places Digital Asset Management (DAM) among the many top categories of solutions in...
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Six decades as a digital disruptor
Okay, we know what you’re thinking...Widen has not been involved with digital for nearly 70 years. You are correct. Digital imaging didn’t become a thing until the 1960s and ‘70s; however Widen has...
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14 things digital marketers can be thankful for in 2014
With the Thanksgiving holiday in America this week, we were recently asked by CMSWire to provide some insight into what digital marketers might be thankful for this year. Since it’s been a big year for...
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Save the Date for the 2015 Widen Summit
It’s been another incredible year for the Widen community and we’re excited to keep building, growing and connecting in 2015!Before the year closes, we want you to do two things:1. SAVE THE DATE for...
View ArticleWiden 2014 Year in Review
It’s been another fantastic year at Widen and we want to take this opportunity to thank our customers, partners, and the entire Widen team for helping us deliver on the Widen promise of creating...
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The complete guide of links for Media Collective v8.0
There’s been a tremendous amount of buzz around the Widen Media Collective version 8.0 release. Rightfully so, since it’s the biggest release to come since, well, version 7.0, in the fall of 2013.Widen...
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Content marketing and digital asset management: what's the tie?
At Widen, we’ve been following a content marketing model for awhile now. We see more and more of our customers, and future customers, also building their brands with the help of great content.As a...
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Getting to know Robert Rose: The 7th era of marketing, content creation...
We recently teamed up with Robert Rose, Chief Strategy Officer of the Content Marketing Institute, to create two papers. They strengthen the ties between digital asset management and two key content...
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Heading in the right direction
Anytime I read something, have a conversation or email exchange about the pace of innovation in the DAM industry and Widen’s place in it, I just think about the famous line from Green Bay Packers...
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Join us for a webinar April 7 – How content marketing & events work together
Content Marketing and live events are big for Widen, just as they are for marketers of all sizes – maybe even you. The fact is, we’re able to make the most of content from live events because of our...
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New Widen infographic shows why your content marketing needs a DAM makeover
Who doesn't want to look their best? Sometimes, you have to take a long hard look at yourself (or your house) and admit it's time for a total makeover. Hey, who doesn't want to look their best,...
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How Coty gives style to brand asset collections
Earlier this year, we released some wonderful enhancements to our collections feature that allow digital asset management administrators and approved users to create elegant, stylized collections and...
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