Who doesn't want to look their best?
Sometimes, you have to take a long hard look at yourself (or your house) and admit it's time for a total makeover. Hey, who doesn't want to look their best, improve their surroundings and keep things fresh? How your viewers see your content is just as important. The value that your digital assets represent to your business, and your overall marketing strategy, is only growing. Content brings traffic and engages your customer base as it builds your brand.
According to NewsCred, nine out of 10 organizations now market with content, and they are sharing 27,000,000 digital assets every day. Every dollar invested generates three times the leads of traditional marketing (see NewsCred SlideShare). The Return on Investment (ROI) can be huge, but it can also be difficult to stand out from the expanding crowd. That's where a digital asset management (DAM) technology provider like Widen can make all the difference!
"Content marketing has reached a perfect storm. Every major brand has embraced content media, leading to higher quality, higher impact and higher ROI."
- Lori Rosen, Executive Director, Custom Content Council
Widen can help you tease out the tangles as you weather that storm. We know how to make things simple when "your content marketing needs a DAM makeover." We’re on top of the latest marketing trends, and are always available to present you with the most relevant information that you need to know about connecting marketing content. After all, you can't get that new and fresh look you’re hoping for without a good picture in your head of what you want, right?
"Successful marketers have realized that (duh) digital content and asset agility is absolutely essential. ... To function like a media company, the ways we manage our digital assets simply has to change as well."
- Robert Rose, Chief Strategist, Content Marketing Institute
The Content Marketing Institute gives us the lowdown: 70% of marketers are producing more content now than they were just one year ago. They are often working on as many as 13 marketing initiatives at any given time, and they manage as many as 13 content vehicles, from videos to articles to infographics. Check out Joe Pulizzi’s blog post about New B2B Content Marketing 2015: Focus on Documenting Your Strategy for a slidedeck about benchmarks, budgets and trends.
The wash and set of good promotion is in learning to tame those ever-flowing strands of content and style them with a consistent formula to bring regular value to your customers. The process of making that happen should be as quick and painless for you as possible: plan and curate, create and repurpose your content, converse and listen, measure and learn. This means creating a sharply-focused message that is consistent across an editorial calendar that may include third-party, partner- and customer-generated content, as well as your own. Asset cycles have to be optimized for efficiency and accuracy. Content also needs to be organized, so that it works across barriers for different mediums like blogs, videos, tweets and infographics, and for all the many teams that use them. You need to be constantly aware of feedback and market response as you examine how your content fits with your expectations. This content organization is essential to help you decide what initiatives to continue, expand, or cut back on. Sometimes, that is a lot to handle on your own and, as we know, time is money. Curata reports that in 2014, 71% of marketers increased their content marketing budget (see Curata blog post with the ultimate list of content marketing tools).
"The most important factor in succeeding as a content marketer is to acknowledge that your content is a business asset and worth managing efficiently and effectively."
- Scott Abel, The Content Wrangler
With all that going on, it might seem hard to keep your head screwed on tight! But, that is exactly the mainspring of digital asset management. DAM systems can help you lick that scattered mess into shape and put all of your digital assets into one central repository that is searchable, organized and easily accessible by the right people. Your ability to track, manage and repurpose your content increases exponentially, and so does your time. Review cycles are faster and more systematic and you also have more control when it comes to brand guidelines, usage restrictions and asset expiration.
Doesn’t that sound like a DAM good strategy to you?
Check out our new infographic for the full visual story.
Request a demo to see how Widen can provide you with the ultimate content command center.