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Why digital asset management helps you act more effectively on segmentation
Every organization would love to be able to communicate and connect with the exact people who are going to buy their products and services. This would eliminate the time and resource waste implicit in...
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Skills your marketing technologist should have to maximize your...
The marketing technologist position was born out of a need to bridge the divide between marketing and IT. Marketing technologists need to know how to make the most out of a DAM system and should have...
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Digital Asset Optimization Test 1
Pictured: Chocolate Chunk Cookie with alt text, but no embedded metadata for title, subject or tags.
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Digital Asset Optimization Test 2
Pictured: Chocolate Chunk Cookie with alt text and embedded metadata for title, subject and tags.
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Chocolate Chunk Cookie
SEO + Digital Asset Optimization Test 3 Pictured: Chocolate Chunk Cookie with alt text and embedded metadata for title, description and keywords. Additional text here for SEO for Chocolate Chunk...
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Henry Stewart Events' DAMNY... recapped in tweets.
Some of the Widen team recently headed to New York City for Henry Stewart Events' DAM NY, a gathering of vendors, industry experts, marketers and others looking to share and learn about digital asset...
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As the need for website engagement grows, so does the need for DAM software
Internet marketing is an essential part of marketing campaigns. Businesses of all stripes have rushed to figure out which strategies are most effective at helping them thrive and expand in a...
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How DAM software adapts to immediate, interactive marketing
There have been a lot of changes in marketing in the past few years. Just as radio and television had huge impacts on marketing practices, social media and other accessible forms of communication...
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Social media, DAM software and marketing technologists
Social media presents a challenge for marketing and business in general. These platforms not only allow people to engage directly with brands, but also encourage users to share your content with their...
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Who’s attending the Widen User Summit inaugural digital asset management...
We’re only 70 days away from the Widen User Summit, our first-ever digital asset management conference hosted right here in beautiful downtown Madison, Wisconsin. Seventy days out, we have about 70...
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Take your DAM software to the cloud and keep your brand safe from floods,...
The rise of mobile device use and social media has boosted the importance of incorporating a DAM system into every business’ marketing processes. More digital media calls for a better means of...
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Last chance to register for the inaugural Widen User Summit!
The Widen User Summit is shaping up to be the biggest FREE digital asset management conference of the year and registration is about to close! For all the Widen Digital Asset Management customers who...
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Digital assets are "repurposaceous" and other key takeaways for the uninitiated
I had the opportunity to speak to fellow marketers, creatives, business leaders and social media geeks the week before last at the Social Media Breakfast Madison’s seminar all about digital content...
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3 Reasons to check out the shiny new widen.com
1. Learn all about what we do today – There’s a lot of history built into our last 60 years, but there’s a lot of future too! The new Widen.com provides a glimpse into how we’ve evolved from the age...
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My Bio
I’m Jake Athey and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if...
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Widen to hold inaugural Digital Asset Management User Summit in 2 days
Widen will hold its inaugural Digital Asset Management User Summit Tuesday and Wednesday, September 18 &19 in Madison. Over 100 customer representatives across 67 companies in 28 vertical markets...
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What 300 million images per day on Facebook tell you about DAM software
Last year, Facebook released image upload statistics. An incredible 300 million photos were uploaded and shared on Facebook every single day. It’s also a reminder of the many learning and marketing...
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Don’t limit your use of DAM software to just digital marketing platforms
Using digital assets has become inescapable in modern marketing. Online video content and high-resolution images are used in everything from websites and social media to broadcast ads. We see them...
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Time savings with Digital Asset Management at Yankee Candle Company
At the inaugural Widen User Summit in Madison a few weeks back, Lisa Gauvin - an associate marketing manager at the Yankee Candle company - talked about the time savings the Widen digital asset...
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DAM Stat of the week from 5.11 Tactical Series
At our inaugural Widen User Summit a few weeks ago, we had Phil Baird, graphic designer at 5.11 Tactical Series – a provider of tactical gear & clothing to safety personnel, military & outdoor...
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