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Our 3 favorite things from Content Marketing World
It's been just over a week since our team returned from Cleveland with loads of excitement from Content Marketing World. We’ve gathered a number of takeaways from attendees at the show and we're...
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Case Study: How Life Fitness uses digital asset management to power creative...
PART 3In part 1 and part 2 of this series, we took a close look at how Life Fitness uses their digital asset management (DAM) system, Widen’s Media Collective, to manage all of their creative and...
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Case Study: How Life Fitness uses digital asset management to power creative...
PART 2In part 1 of our Life Fitness case study, we focused on five major talking points that included how to take control of your content, why Life Fitness needed a DAM system, as well as how Life...
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Case Study: How Life Fitness uses digital asset management to power creative...
PART 1At the last HOW Design Live conference in Chicago, IL, I had the pleasure of co-presenting with Kate Bennewitz, the creative project manager for Life Fitness. Our presentation revolved around how...
View ArticleAre you treating your digital asset management system like your content...
We’ve been rocking the content command center theme as our traveling roadshow at events and trade shows we’ve attended so far this year. From connecting with designers and creatives at HOW Design Live...
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How to turn user generated content from Instagram into valuable marketing assets
What is UGC and why is it important? Content from your customers, users, fans, employees and partners can become a valuable media type for your marketing mix. The ubiquity of smartphones and social...
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Top 5 ways to integrate live events into your content marketing
Have you ever leveraged information from a live event that you’ve hosted, or attended, and integrated it into your content marketing efforts? The truth is, live events can be an incredible catalyst in...
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Widen's connection to the storytelling trend featuring The Storytelling Dance
Storytelling, especially “visual storytelling,” has the ability to illuminate the mission of a brand and connect people to it in a way that doesn’t feel ‘commercial.’ Storytelling may be trendy right...
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How content marketing, live events & DAM work together — Part 2
PART 2 In part 1 of this series, we dove right into a discussion about content marketing strategy, clearly defining the term and looking at specific examples about how live events can feed the...
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How content marketing, live events & DAM work together — Part 1
Content marketing is no longer the next big thing. It’s here now, and if you’re not taking advantage of it, you may be losing out on developing relationships with customers and growing your business....
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Making Time for the DAM Good Stuff: A Life Fitness Case Study
We teamed up with Kate Bennewitz, Creative Project Manager at Life Fitness, to speak at HOW Design Live in Chicago in May.Kate’s story is nothing less of exceptional in how they’ve taken digital asset...
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Storytelling contest entries from the Widen Marketing team
We’ve been so impressed by the participation in our Media Collective customer storytelling contest that we’ve decided to join in on the fun as well!We started this contest to encourage customers to...
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DAM powers content marketing
See how and where Widen powers the content marketing efforts across organizations of all sizes with this handy little bundle of visual content.In this infographic, we show how successful marketers have...
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How Coty gives style to brand asset collections
Earlier this year, we released some wonderful enhancements to our collections feature that allow digital asset management administrators and approved users to create elegant, stylized collections and...
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New Widen infographic shows why your content marketing needs a DAM makeover
Who doesn't want to look their best? Sometimes, you have to take a long hard look at yourself (or your house) and admit it's time for a total makeover. Hey, who doesn't want to look their best,...
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Join us for a webinar April 7 – How content marketing & events work together
Content Marketing and live events are big for Widen, just as they are for marketers of all sizes – maybe even you. The fact is, we’re able to make the most of content from live events because of our...
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Heading in the right direction
Anytime I read something, have a conversation or email exchange about the pace of innovation in the DAM industry and Widen’s place in it, I just think about the famous line from Green Bay Packers...
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Getting to know Robert Rose: The 7th era of marketing, content creation...
We recently teamed up with Robert Rose, Chief Strategy Officer of the Content Marketing Institute, to create two papers. They strengthen the ties between digital asset management and two key content...
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Content marketing and digital asset management: what's the tie?
At Widen, we’ve been following a content marketing model for awhile now. We see more and more of our customers, and future customers, also building their brands with the help of great content.As a...
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The complete guide of links for Media Collective v8.0
There’s been a tremendous amount of buzz around the Widen Media Collective version 8.0 release. Rightfully so, since it’s the biggest release to come since, well, version 7.0, in the fall of 2013.Widen...
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